Looking to quickly grow your business and accelerate your cash flow? The solution is simple: accept credit card payments. To do so, you must first open a merchant account and sign up with a merchant card processor to process electronic payments and distribute them to the appropriate account.
Finding the right merchant card processor can be challenging and complex, so let’s look at the top three things you should know before signing up with a merchant card processor.
- Know How Rates Fluctuate
The type of electronic payment method, as well as the type of credit card, will determine the rate you pay since the interchange cost varies between MasterCard, Visa, American Express, ACH Payments, etc. Whether the card is a premium card or standard may also affect the rate. Fees will also vary depending on whether the card was swiped at a brick and mortar store, or whether it was entered online. Ask your merchant processor salesperson for more than just a standard discount rate prior to signing any contract, since they may just quote you the cheapest rate available without disclosing what comprises the fees.An important note is to read the terms and conditions of any contract before signing to ensure it matches what the salesperson quoted you. Sure, these legal documents are arduous, but they are important enough to warrant your attention. Tackle it in the morning when you’re more likely to be able to process complex language, and use the CTRL F feature in a PDF to quickly identify clauses that discuss “fees” or “surcharges.” If anything is confusing or looks fishy, ask questions.
- Know That Integration Isn’t Always Best
Some merchant card processors will ask you to rent or lease credit card processing equipment and integrate this fee into your other charges. While this one-stop-shop solution may be a good idea for some small businesses, you may likely find that buying a credit card terminal will be less expensive in the long run. The average credit card processing machine is about $400, which will be cheaper than a typical three-year contract charging $20 – $30 a month for leasing equipment.
- Know That Funding Times Also Vary
They say “Cash is King” in business, and never is this more important than for a small business. So knowing when you’ll have access to the actual funds from credit card payments is critical to a healthy cash flow. ACH transactions — as well as American Express payments — will typically take 3 – 5 business days to access actual funds, while most credit card payments will be available in 48 – 72 hours.It’s important to note that some processors will provide next-day funding for an extra fee or by managing your business account as well. So be aware of this possibility and ask questions.
Accepting credit card payments is critical to your small business’ growth, and when armed with the right knowledge, you can ask competing merchant card providers the right questions to make sure you’re getting smarter with the way you do business.